if music be the love of food ...

The American blog The Daily Dish gets more than 250,000 page views a day. It mostly deals with Barack Obama and Hillary Clinton, but there are occasional ‘mental health breaks’: one this week was a YouTube clip of the First Vienna Vegetable Orchestra.

This orchestra uses pumpkins, peppers, aubergines, cucumbers, carrots and onions. Our associate editor, Kellie Gutman, saw the group near Trento, Italy, two years ago. After the concert, they served up minestrone soup.

So FVVO isn’t the new new thing. The six-minute YouTube clip has had 1,200,000 views. The 11-strong group has also had write-ups in the Guardian and Daily Telegraph.

But this week, thanks to a single post on a prominent US blog, the group will have been introduced to a new audience of a couple of hundred thousand people. Imagine your average performing arts company getting this kind of exposure.