data doesn't sizzle

One of the characters in the climate-change comedy Sizzle says that too often scientists believe 'the only solution is to use what always works, which is data.'

'Having data is crucial', writes the New Scientist, 'and abandoning scientific objectivity would be a huge blunder. The biggest mistake, as Sizzle makes amusingly clear and real life makes tragically so, is assuming that data and logic alone will motivate people into action.'