marshall metaphor

What metaphor will characterise America's post-Bush attitude to the climate crisis? Some have spoken of a new Manhattan Project or an Apollo Programme, others still of a New Deal (see here). In Bill McKibben's New York Review article (linked here) about Thomas Friedman's new book (linked here), McKibben picks another analogy,

The controlling metaphor here is not the Manhattan Project or the Apollo moonshot; it is a Marshall Plan for carbons by which the global north makes up some of the difference between cheap coal and more expensive renewable energy for the global south ....