a prophet on profit

Energy guru Amory Lovins is the featured guest in the Economist's online debate about climate change and fossil fuels. He says:

climate solutions are not costly but profitable, because saving fuel costs less than buying fuel.

Lovins then lists a wide range of solutions, before adding:

Had my analyses of these opportunities been adopted when first published [1976], we would not all be worrying today about climate change, oil dependence, or Iran and North Korea.