people get capitalism, they don't get sustainable development

Futerra has a useful series of tweets from the Big Sustainability Summit. One of the quotes, from Jonathan Porritt, was about what people needed to know about sustainable development, or SD.

Porritt said: 'SD doesn't need a headline - how many people really know what capitalism means?'

But there's a difference. People know what capitalism means because they experience it every day. They don't experience sustainable development every day. SD could do with some headlines.