We began thinking about metaphor and sustainability when we noticed that there weren't any strong or imaginative metaphors for the concept, or ones that we could easily use in conversation. Metaphors are pervasive in human thought and communication. 'Sustainability' stood out as an anomaly, a common concept with many definitions, but no metaphors.
So in April, we asked four people to suggest a metaphor and we filmed their responses. We weren't looking for 'the' metaphor. We were experimenting to see whether it was possible to think metaphorically about sustainability, in all its promise, its limitations and paradoxes.
Since then, we've added 14 more metaphors, (18 if you count everyone in the Institute for the Art and Practice of Dissent at Home), and will add another 6 through November and December, here on Ashdenizen and collected on the Directory.
Too, we'll be posting comments on the project itself, which for some contributors was challenging; for others, playful; and for others, a delicate expression of meaning taken from their everyday life.