Showing posts with label soap opera. Show all posts
Showing posts with label soap opera. Show all posts

Friday, 27 April 2012

Soap operas for social change

The Archers, courtesy BBC
Kellie Gutman writes;

The BBC have looked into soap operas as agents for social change and have discovered in some cases they have changed the world.  From the longest-running program, The Archers, which encouraged farmers in the 1950s to increase production by trying out new techniques, to a BBC radio program in Afghanistan, called New Home, on women's rights, which taught listeners how to avoid land mines, the soap opera has had a significant influence.

A two-part programme on Your World (part 1, 21 April; part 2, 28 April) can be heard here.
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