be ironic, be non-committal

Playwright Emma Adams responds on the Guardian theatre blog to Athol Fugard's remarks on Monday that playwrights are avoiding the political and writing for attention spans of 10 minutes between adverts.

Emma Adams' new play Ugly is about climate change. Even admitting this, she writes, means she will be suspected of being "too intense, and not a good laugh".

I guess other writers may also sense the prevailing mood out there is: "Keep it light: if you must be informed, be ironic, and most importantly be non-committal about everything, other than the fact that paedophilia is evil."