Wednesday 5 November 2008

cutting through noise

Barack Obama's chief strategist, David Axelrod (left), conceived of the campaign in the way a dramatist might conceive of a central character. As the New York Times wrote in April 2007,

Axelrod says that the way to cut through all the noise is to see campaigns as an author might, to understand that you need not just ideas but also a credible and authentic character, a distinct politics rooted in personality.

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