develop an association

Shepard Fairley, the artist who did the Obama poster, has done one in support of Burmese dissident Aung San Suu Kyi.

At Artinfo he defends himself against the charge that he takes complex subjects and turns them into cool posters.

'That’s a very pessimistic viewpoint, but also I think it’s not accurate to say that most people want to find out about issues because they actually give a shit and want to expand their minds. They need to develop an association with something on their own terms, and then decide to investigate, rather than being told, “This is what you should care about.”'