David de Rothschild (left) is about to sail a 60ft catamaran across the Pacific Ocean to publicise the vast amount of plastic garbage that has collected in the sea. His boat is made out of 'upcyclable' plastic.
Unlike Shackleton and Scott, Fiennes and Branson, de Rothschild says he is not in it for glory or brand awareness; rather, he wants to redefine what adventures themselves might be about.
The purpose of the voyage, he says, is not just to point to problems ("1.0 thinking") but to come up with solutions that might be scalable in other areas.
Country diary: It’s 10am at the Melplash Show and the cider contest is well
under way | Sara Hudston
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*Bridport, Dorset:* Away from the sheep, pigs and Martin Clunes’s horse,
there is a bounty of ciders to be sampled. Talk, though, is of this year’s
awful...
2 hours ago
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