From the the Culture Futures conference in Copenhagen:
Alison Tickell from Julie's Bicycle contrasted her approach towards making the rock industry cut its carbon footprint with the one taken by Live Earth in 2007 when rock stars with large carbon footprints tried to convince the rest of the world to change their lightbulbs.
Her advice was:
Sort yourself out first. Then you're coming from a place of authority.
Lead from example, not from aspiration.
Learn the science as it relates to your community.
The message is not the messenger.
(Juhi Shareef blogs about the first day of Culture Futures and also tweets about today's session.)
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