Thursday 2 December 2010

don't write about sustainability, write about yourself

"If you improve the world, you have to start with yourself. Our idea was sustainability is always boring, but what if it's not about making the world sustainable, but making yourself sustainable? Then you become the protagonist in your own story, and you write about the obstacles in your way to becoming sustainable."

Dutch journalist, Joris Luyendijk, on writing a weekly column about electric cars.

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