'For the last 50 years', writes Clay Shirky in Here Comes Everybody, 'the two most important communications media in most people's lives were the telephone and the television: different media with different functions.'
The telephone was used for one-to-one communication. The TV used content generated by a small group and broadcast it to a very large group (sort of, one-to-many).
These two now overlap. The one-to-one content of the telephone can easily turn into the many-to-many content of emails, blogs, MySpace and Facebook.
'Community now shades into audience; it's as if your phone could turn into a radio station at the turn of a knob.'
The impact of this 'shading' has led to a collapse of confidence within newspapers (well-chronicled in this week's New Yorker). What exactly the impact of blogs, YouTube and what's termed 'former audiences' will have on the theatre has yet to be written up.
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