beyond 1.0 thinking

David de Rothschild (left) is about to sail a 60ft catamaran across the Pacific Ocean to publicise the vast amount of plastic garbage that has collected in the sea. His boat is made out of 'upcyclable' plastic.

Unlike Shackleton and Scott, Fiennes and Branson, de Rothschild says he is not in it for glory or brand awareness; rather, he wants to redefine what adventures themselves might be about.

The purpose of the voyage, he says, is not just to point to problems ("1.0 thinking") but to come up with solutions that might be scalable in other areas.