Monday 10 November 2008

beyond the soundbite

'Even in the age of YouTube and the soundbite,' says the Sunday Times, 'Barack Obama has proved that soaring, sustained oratory still has great power.' Nice, that 'even'.

YouTube was a huge contributing factor. It allowed the public to listen to far more of Obama's speeches at far greater length than any TV network would have allowed. YouTube worked against the soundbite culture.

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