Saturday 8 November 2008

generation ahead

McCain's chief strategist Steve Schmidt says viral information is now as important as network news. The Democrats were 'a generation ahead'.

Each party develops techniques, usually when they’re out of power, for the purpose of gaining power on the next election — need being the mother of all inventions. You saw Republicans pioneer direct mail in an earlier age. You saw, you know, the use of television advertising pioneered in an earlier age. You saw microtargeting—you know, the overlaying of consumer and consumer data against the voter file, earlier in the decade, to much effect. There’s been a profound leap forward in technology and from a community organizing perspective by the Obama campaign in this election. The Democratic Party is a generation ahead technologically. And the Republican Party is going to have to be competitive to catch up in a world where viral information is just as important as what might be in the network news.

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